Google created the online advertising network known as Google Ads. On Google's search engine or throughout the Google Display Network, it enables marketers to show their adverts, product listings, and videos to consumers who are actively looking for relevant goods or services.

Businesses and marketers can place their adverts on Google's search engine results pages (SERPs) and advertising network by using Google adverts, an online advertising platform the company developed. Advertisers start the process by choosing specific keywords associated with their goods or services and establishing ad campaigns. Ads relevant to the search query appear beside the search results when consumers enter certain keywords into Google. By placing a bid on these keywords, advertisers express their maximum willingness to spend for each click on their advertisements. Google determines which ads to display and in what order based on a number of parameters, such as bid amount and ad quality. The amount that the advertiser is charged when a user clicks on an advertisement is known as the

Location Targeting: We aim your advertisements toward particular regions, cities, nations, or even areas like a circle surrounding your company.

Audience Targeting: We provide a range of audience targeting choices, such as remarketing, comparable audience targeting, demographic targeting, and interest and behavior targeting.

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Ad Extensions: We use ad extensions, such as sitelink, call, location, and app extensions, to improve your ads with more information or capabilities.

Creation of Ad Campaigns: Our firm develops a variety of ad campaigns, such as search, display, video, retail, and app advertisements.

Keyword targeting: We select particular terms that are associated with your company in order to target Google searchers.

Bidding and Budgeting: Using bidding tactics, we determine how much you're willing to pay for clicks or impressions and establish your budget for each campaign.